Sparkle, Shimmer, Metallic or Matte?

We break down all of our eye shadow formulas.

Soft Matte Color

A silky, matte powder shadow that delivers buildable color and blends easily.

How to use it

For a classic eye, choose three shades: a light base shade, a medium lid shade and a dark liner shade. Select dark shades can also be used to fill in and define brows.

Subtle Shimmer

A sheer wash of shimmer that softly illuminates lids.

How to use it

Apply all over bare lids. Lightest shades can be used as highlighters, applied at the inner corner of the eye.

Rich Shimmer

A high-shimmer, high-pigment shadow that creates a sexy and sophisticated look.

How to use it

Apply from lash line to crease, layering on top of a matte base shadow for the most impact. For depth, smudge a slightly darker shade of Metallic Eye Shadow in the crease.

Sheer Sparkle

A silky combination of shimmering pearls and fine sparkle that instantly lights up eyes.

How to use it

Sweep all over lid for a pretty, sparkly effect. For a high-impact look, layer over Long-Wear Eye Base.